Broadcasting in Brazil Market Players Analysis¶

Products and Services¶

This section provides a detailed report on the top 10 market players in the Brazilian broadcasting industry based on the available data for 2024 and 2025, outlining their main products and services.

Globo: Globo stands as Brazil's largest media company, with a dominant presence in free-to-air television through its flagship channel, TV Globo. The company also operates various pay-TV channels and has a significant and growing digital footprint, primarily centered around its streaming service, Globoplay. Globo is also recognized internationally for its production and export of telenovelas and has strategically invested in the expansion of its digital operations.
Claro (América Móvil): A major telecommunications provider in Brazil and part of the América Móvil group, Claro offers a wide range of services including mobile, broadband internet, and pay-TV. Their pay-TV offering, Claro TV+, is a key product, integrating traditional linear channels with popular streaming services. Claro is a market leader in the pay-TV segment and is focused on enhancing its platform and pursuing strategic integrations.
Vivo (Telefônica Brasil): As the Brazilian subsidiary of Telefónica Group, Vivo is a significant telecommunications operator providing mobile, broadband, and pay-TV services under the Vivo Play brand. Vivo's strategy extends "beyond connectivity" to include digital services like video and music. The company has been expanding its fiber network and digital offerings, including services for the corporate market such as cloud solutions and cybersecurity. A key offering is the convergent Vivo Total plan.
Netflix: A leading global subscription video on demand (SVOD) service with a strong and growing subscriber base in Brazil, which is a key market for the company. Netflix provides a vast library of movies, TV shows, and documentaries, including locally produced original content. The platform has also introduced advertising-supported subscription tiers to diversify its revenue streams.
Amazon Prime Video: This global streaming service is included as part of the Amazon Prime membership and offers on-demand video content, as well as options for renting and purchasing titles. Amazon Prime Video is expanding its content library and presence in Brazil, leveraging its integration within the broader Amazon ecosystem. The service announced plans to introduce advertising on its content in Brazil in 2025.
YouTube (Google): YouTube is a globally dominant online video platform and holds a significant share of the online video audience in Brazil. The platform hosts a wide variety of content, including short-form videos via YouTube Shorts. YouTube's revenue is primarily generated through advertising, making it a key player in the digital advertising-supported video market.
Record TV: Record TV is one of Brazil's largest commercial free-to-air television networks. It operates a nationwide broadcast network and produces a diverse range of programming to compete for audience share and advertising revenue in the traditional television market. [49 (context in table)]
SBT (Sistema Brasileiro de Televisão): Another major free-to-air television network in Brazil, SBT is known for its focus on entertainment and family-friendly programming. The network has a national reach and has recently ventured further into the digital streaming space with the launch of its free, ad-supported service, +SBT, and a new streaming application. [42 (context in table), 31]
Sky Brasil: A prominent satellite pay-TV operator in the Brazilian market. While traditionally focused on satellite delivery, Sky Brasil is strategically shifting its business model to encompass connectivity and streaming services. This includes the introduction of its Sky+ streaming platform and expansion into the broadband internet market with Sky Fibra.
Band (Grupo Bandeirantes de Comunicação): As part of the Grupo Bandeirantes de Comunicação, Band operates a major free-to-air television and radio network across Brazil. The network has a nationwide presence and offers a variety of programming content.

Comparative table showing the growth/decline in volume and revenue by their main products and services

Player Name	Main Products/Services	Volume Change (2024/2025 vs previous periods)	Revenue Change (2024/2025 vs previous periods)
Globo	Free-to-air TV, Pay-TV, Globoplay	Globoplay subscriber base expanded by 38% in Q3 2024 compared to the previous year. Premiere Play experienced a 45% increase in subscribers in Q3 2024 compared to the previous year. Maintains dominant free-to-air audience share.	Reported a net profit of R$ 1.99 billion in 2024. Net revenue increased by 10% in Q3 2024 compared to Q3 2023, reaching R$4.42 billion, significantly driven by advertising revenue from major events.
Claro (América Móvil)	Mobile, Broadband, Pay-TV (Claro TV+)	Pay-TV accesses decreased by 718 thousand in 2024. Claro TV+ reached 1 million subscribers in the first half of 2024. Added 703,000 new mobile customers in Q3 2024. The postpaid mobile segment saw a 1.6% year-over-year growth in Q3 2024. Leader in fixed broadband market share in 2024.	Total Net Revenue in Brazil amounted to R$ 48.696 billion in 2024. Total net revenue increased by 7.4% in Q3 2024 year-over-year, totaling R$ 12.34 billion. Mobile service revenue grew by 9.8% in Q3 2024. EBITDA showed a 13.2% increase in Q3 2024. Fixed services revenue was R$ 19.5 billion in 2024.
Vivo (Telefônica Brasil)	Mobile, Broadband, Pay-TV (Vivo Play), Digital Services	Pay-TV accesses saw a decrease of 13 thousand in 2024. Entertainment services subscribers increased by 14% in 2024, reaching a total of 3 million OTT subscriptions. Postpaid access grew by 7.6% in 2024. Homes connected to FTTH increased by 12.7% in 2024.	Total Revenue increased by 7.2% in 2024, reaching R$55.8 billion. Net Profit grew by 10.3% in 2024, totaling R$5.5 billion. Entertainment services revenue increased by 29.8% in 2024 to R$725 million. Mobile service revenue increased by 7.0% in Q4 2024 year-over-year. Fixed revenues grew by 8% in Q4 2024 year-over-year. Digital B2B revenue expanded by 20.6% in 2024, reaching R$4.1 billion.
Netflix	SVOD Streaming	Global subscribers increased by 41 million in 2024, reaching 301.6 million by the end of the year. Brazil had over 15 million users in 2023.	Global revenue was $39.0 billion in 2024, an increase of 16% from 2023. Projected global revenue for 2025 is $44 billion. Revenue from Latin America is reported to be over $1 billion annually. Global ad revenue is estimated to exceed $2.1 billion in 2025. Average Revenue Per User (ARPU) was $11.7 in 2024.
Amazon Prime Video	SVOD Streaming	Brazil had 48.82 million users in 2024, making it the second-largest country by traffic for the service. Globally, 4.44 million subscribers were added in Q1-Q3 2024.	Global Amazon Prime Subscription Services revenue was $40.2 billion in 2023. Global Amazon Prime Video revenue was $14.6 billion in 2023. Global subscriber revenue saw a 26% growth in Q1-Q3 2024 year-over-year. Revenue in Brazil demonstrated growth in Q3 2024.
YouTube (Google)	Online Video Platform (Ad-supported)	Brazil had 144 million Monthly Active Users (MAUs) as of February 2025. Potential ad reach in Brazil increased by 1.4% between the start of 2023 and early 2024. Daily active users globally are projected to exceed 1.7 billion by 2025. Paid subscribers (Premium/Music) globally are expected to surpass 100 million by 2025.	Global Ad Revenue was $31.5 billion in 2023 and is estimated to be around $39 billion in 2024. Accrued $25.67 billion in global ad revenue by the end of Q3 2024. Brazil In-App Purchase (IAP) Revenue is estimated at $2.92 million in 2025.
Record TV	Free-to-air TV	Secured the second position in audience share among TV networks in 2024. [49 (context in table)] Maintains significant nationwide reach.	Specific revenue figures for 2022-2024 are not available in the provided sources. Revenue is primarily derived from advertising.
SBT	Free-to-air TV, Streaming (+SBT)	Experienced a decrease in audience share in 2024. [42 (context in table), 49 (context in table)] Launched the free streaming service +SBT. Maintains nationwide reach.	Specific revenue figures for 2022-2024 are not available in the provided sources. Income estimates for @sbtnews YouTube channel showed an upward trend from April 2024 to March 2025. Revenue is primarily derived from advertising.
Sky Brasil	Satellite Pay-TV, Broadband (Sky Fibra), Streaming (Sky+)	Pay-TV accesses decreased by 684 thousand in 2024. The pay-TV market in Brazil is generally in decline. Sky Fibra had a customer base of 48,000 in April 2024.	Specific revenue figures for 2022-2024 are not available in the provided sources. The company predicts that broadband revenue will surpass pay-TV revenue within five years. Revenue is derived from subscriptions and advertising.
Band (Grupo Bandeirantes)	Free-to-air TV, Radio	Demand for the show 'Pânico Na Band' surged by 20.3% in March 2025. Maintains nationwide reach through its network of stations.	Specific revenue figures for 2022-2024 are not available in the provided sources. Revenue is primarily derived from advertising.

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The 2025 Nimdzi 100. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AbF9wXHNIZhla1ONkbCFMVLAwWTne2rUxG9QZAtwF-t01KBJE-aq8JYg460jNwC-HUHEzCAoZh_qGos2i9ZXYvBUUyQzFxoaQyqERuJHzIPZQksgBFerURuupyrDJuGOysI=
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